
Year: 2023
Client: Central Lab
Client's Location: 🇩🇪
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Photography studio website
Development of a website for a photo studio in Munich with Google Calendar integration.
Photography Studio Website
When the Central Lab team from Munich approached us, we saw not just a request to create a website, but an opportunity to transform the business processes of a creative studio for the digital age.
Challenge
Central Lab – a photography studio with character and its own creative signature – had long relied on traditional working methods. Phone calls for bookings, paper calendars, and manual client record management consumed precious time that could have been devoted to creativity. It was necessary to create a digital space that reflected the studio's professionalism while simplifying client interactions.
Our Approach
We immersed ourselves in the world of photography to understand the needs of both the studio owners and their clients. The key task was to create a minimalist yet informative design where every element works toward the common goal – to showcase the studio and simplify the booking process.
Integration with Google Calendar became the heart of the project. Now clients can see available slots in real-time and independently choose convenient times – without calls, correspondence, or misunderstandings.
Solution Features
- Smart booking system – an interface synchronized with Google Calendar that offers only genuinely available time slots
- Transparent pricing – intuitive presentation of rates for different studio usage scenarios
- Instant communication – integrated communication channels via WhatsApp for prompt issue resolution
Transformation Results
The new website didn't just improve Central Lab's online presence – it transformed their business processes. Time previously spent on booking coordination is now used for creative work. Clients note the convenience of self-booking and information accessibility.
But the most revealing result is a 35% increase in studio bookings within just two months after the site launch. The digital upgrade helped Central Lab attract a new audience and strengthen relationships with existing clients.
The project demonstrates how a properly organized digital environment can become a catalyst for growth even for a business where creativity and art are paramount.
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