Year: 2024
Client's Location: 🇬🇧
V
M
AI call center for lead reactivation
An AI-based call center that communicates freely on specified topics in real-time with a 1-second delay, handles objections, and extracts information from a database. Implemented using Deepgram, Groq, and Elevenlabs. The voice is synthesized based on the real voice of the client, imitating their pronunciation and accent.
When AI Took the Call: Our iGaming Experiment
"Is this really not a human?" – the first question our client asked
It all began with an idea that seemed like a fantasy to many: creating an AI-powered call center where robots don’t just read scripts, but actually engage in real conversations, handle objections, and persuade. This wasn’t just a dream – we made it happen.
After sharing our concept with colleagues, we quickly found an interested client from the iGaming industry. He was initially skeptical, but after the first test call, his eyes lit up. "This is the best thing I’ve ever heard," he said, and we sealed the deal.
From Skepticism to Tangible Results
We were given 3,000 inactive user numbers to work with. The goal was clear: reactivate them and offer a promo code to encourage them to return.
The preparation process was meticulous: we tailored the script for GPT-4o, recorded potential objections, selected a natural-sounding voice, and even added office background noise for realism. Our digital operator learned to use interjections and pauses just like a human would.
During the initial calls, we encountered some surprising issues: the AI operator was interacting with voicemail systems, not realizing it was speaking to empty space. After refining the system, we launched the full-scale campaign.
Results That Speak for Themselves
The results exceeded all expectations: we reached 42% of the numbers, and 10.4% of recipients agreed to receive the promo code — the best conversion rate we've seen across any industry.
The average length of successful calls was 118 seconds, and the CAC was just $7.21. We quickly noticed that after the third call attempt, conversion rates started to decline, so we adjusted our strategy to save the client's budget.
The most impressive part? Our AI call center outperformed the traditional call center the client had been using in parallel.
What’s Next?
Our system doesn’t just place calls – it communicates, persuades, and adapts. Thanks to advanced language models, we created an operator that’s almost indistinguishable from a human.
What once seemed like science fiction is now delivering real, measurable results for businesses. And this is just the beginning.
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