Code generator for Facebook and Telegram bots

In 2021, our team at Gaff faced an interesting challenge – clients were constantly asking for bot development for popular messaging platforms. Creating new solutions from scratch each time was inefficient, and many clients couldn’t afford full development. This is when the idea of an internal tool was born, which later revolutionized our approach to communication automation.

From Problem to Solution

We set an ambitious goal: to create a tool that would allow even employees without technical education to quickly build functional bots for Facebook and Telegram. The key principle was simple – no code, just visual elements and clear logic.

In our day-to-day work, we often saw how marketers or managers would try to explain to developers what kind of conversation the bot should have. Now, they were able to turn their ideas into working solutions themselves – simply by drawing flowcharts in a convenient editor.

The Magic of Visual Programming

The core of the system became the finite state machine editor, where each bot state is represented as a visual block, and transitions between them are like arrows with conditions. Creating branching dialogues became as easy as drawing diagrams on a whiteboard.

The best part – we eliminated the need to deal with the messaging platform APIs each time. All the technical details of integration with Facebook and Telegram are hidden inside the platform, and the user works only with high-level concepts.

How Our Work Changed

The internal tool quickly became indispensable for our company. What used to require developers for several days, now project managers could do in just a couple of hours. The speed of launching new bots increased exponentially, and the cost of development significantly decreased.

As a result, we not only optimized internal processes at Gaff but also opened new opportunities for our clients, making bot technology accessible even for projects with limited budgets.